Friday, 29 July 2016
I had an amazing oppurtunity to have out of office day and go to visit Helsinki Fashion Week in Suomenlinna island! Even if it was last day and we saw only two shows it was very inspirational!
The first show what we saw was men `s start-up brand AITO.
They started in 2015 and this company is built on new sustainable values. Created by Eetu Raisanen whose minimalist style shows timeless cuts combined with high-quality materials. The raw material is carefully chosen; coats utilizing finnsih and swedish army surplus heavy wool are ecological and embody the genuine Aito Values. Jerseys and T-shirts are made of durable knitted cotton. Aito`s objective is to begin a factory production based on demand and to build a nordic style brand name by offering products for the quality-conscious international customer base.
More you can find here: http://aitostudios.com/
The second show what we saw was Russia brand CHAPURIN.
It is established by Igor Chapurin in 1998 as a first own boutique on Myasnitskaya street in downtown Moscow. Producing Haute couture in the beginning, the brand prompletly expanded into seasonal pret-a-porter and multiple capsule collections and accessories and jewelry lines. Today Chapurin is represented in Russia and Europe. Fashion house Chapurin headed by its art director Igor Chapurin continues its successful collaboration with the reowned bolshoi as well as engages itself in a whole range of exciting Russian and international fashion and art projects.
More you can find here: https://chapurin.com/